Meet Victoria and Holly creators of Bloom Toddler Classes
I'm Victoria, Founder of Bloom Baby Classes and Director of Bloom Toddler Classes. Welcome to our growing family!
I'm a mum of three girls, and I have to admit, things weren't always easy when I first became a parent. I went through a very traumatic birth with my first little girl — a 48-hour induced labour followed by an assisted delivery. I left the hospital physically drained and mentally exhausted, with no idea what I was doing.
I struggled through those first few months of new parenthood, and along the way, my relationships and my mental wellbeing suffered considerably. I rarely left the house through fear of something going wrong, and couldn't face the thought of being in a social situation and not being able to cope. That special bond that everyone talks about mums having with their babies — I didn't have it, and that just made me feel even worse.
Looking back, I know I could have been helped enormously if something like Bloom Baby Classes or Bloom Toddler Classes had been available to me.
When life began to get a little easier, I made it my mission to create something where parents and caregivers just like me could bond with their children in a safe, welcoming and supportive environment.
I'd always loved the idea of working for myself, and having children strengthened that resolve. Drawing on my own experience of early parenthood and my passion for child development and creativity, I began building something truly special for parents and their little ones.
In June 2017, I launched Bloom Baby Classes. Today, we are a national and international brand running across more than 500 locations. In 2023, our follow-on programme Bloom Toddler Classes launched, bringing the best developmental activities to toddlers and preschoolers aged walking age to 4 years across the UK and beyond.
It makes me so happy that because of everything we offer at Bloom, other parents may not have to feel the way I did in those early weeks and months. Our classes work hard to encourage development, enhance bonding, and provide a warm, welcoming experience where parents and young children can truly thrive.
Come join the Bloom family.

