Our story
Created by parents, for families.
Bloom began with a personal mission: to create the warm, welcoming support that every parent and young child deserves.
Meet Victoria & Holly
From a heartfelt idea to a growing Bloom family
Bloom was born from Victoria Jennings’ own experience of the challenges, isolation and uncertainty that can accompany early parenthood. She wanted to create the supportive space she once needed—a place where parents could feel welcomed, build confidence and form meaningful bonds with their children.
Together, Victoria and Holly have helped shape Bloom into a trusted and growing family. Bloom Baby Classes launched in 2017, followed by Bloom Toddler Classes in 2023, allowing children and parents to continue their journey through carefully developed, joy-filled classes delivered by passionate local franchisees across the UK and beyond.
Why Bloom matters
Creating the support Victoria once needed
Victoria’s experience of isolation, uncertainty and difficulty bonding during early parenthood became the heart of Bloom’s purpose. She wanted every parent and caregiver to have a safe, welcoming place where they could feel understood, build confidence and enjoy meaningful time with their child.
Each Bloom class brings together purposeful developmental activities, creativity and community—helping little ones thrive while giving families the connection and support they deserve.
What guides us
Purpose in every
playful moment
Every Bloom experience is shaped by warmth, joyful development and meaningful community connection.
Warmth first
Every family deserves to feel seen, welcomed and supported from the moment they arrive.
Development with joy
Learning goals are woven naturally into colourful, creative and memorable experiences.
Community matters
Bloom helps parents connect while toddlers practise the confidence to connect with others.