Our story

About Bloom Toddler Classes | Created by Parents, for Families

Bloom Toddler Classes are award-winning, play-based sessions created to give parents and young children the support they deserve. Our classes combine music, movement, sensory play, storytelling and purposeful learning in a warm local setting.

Children and adults participating in a building and play activity on a colorful foam mat, including construction helmets and toy tools, in an indoor setting.

Meet Victoria and Holly

The people behind Bloom Toddler Classes

Bloom began with Victoria Jennings’ experience of the challenges, isolation and uncertainty that can come with early parenthood. She wanted to create the supportive space she once needed: a place where parents feel welcome, build confidence and enjoy meaningful time with their children.

Victoria and Holly have grown Bloom into a trusted family brand. Bloom Baby Classes launched in 2017, followed by Bloom Toddler Classes in 2023. Today, passionate local franchisees deliver carefully developed classes for families across the UK and beyond.

2017 Bloom began
500+ Locations
12K+ Weekly families
2 Class pathways
A young girl in a pink dress sitting on a colorful foam mat, waving at the camera with an open mouth, during a toddler class session with educational flashcards showing animals and their words.

Why families choose Bloom

Purposeful play with support for parents

Every Bloom class offers a warm, welcoming place where parents and caregivers can feel understood, build confidence and enjoy meaningful time with their child.

Music, movement, sensory play, storytelling and imaginative activities support communication, coordination, confidence, social skills and early learning while helping families connect.

What guides us

Purpose in every playful moment

Bloom combines joyful development, purposeful play and meaningful community connection, helping children grow while giving families a welcoming place to belong.

01

Warmth first

Every family deserves to feel seen, welcomed and supported from the moment they arrive.

02

Development with joy

Learning goals are woven naturally into colourful, creative and memorable experiences.

03

Community matters

Bloom helps parents connect while toddlers practise the confidence to connect with others.